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Perfecting Your Sales Voice

Hannah Bray
October 19, 2020

You know the rules and regulations inside and out. You can list the major selling points of each home backward and forwards. But for some reason, you're having a hard time selling houses. There's a chance it has more to do with the way you interact with your clients than the house itself. Fortunately, this is something you can improve! One of the ways to improve in this area is to perfect your sales voice. You may be asking, “How do I do that?” Discover how you can change your business persona as a real estate agent with our online CE school in Texas

Speaking Clearly

It's always awkward asking someone to repeat themselves. But it's definitely awkward to have someone need to repeat themselves three or four times. And in a worst-case scenario, you could continue stuttering and bumbling yourself out of a potential sale. So, you just have to make sure that your voice is clear, concise, and easy to understand. How? Well...


Public speakers and singers usually have to undergo training for their diction. The same can be said for a real estate agent in Texas (especially if you have a thick Southern accent)! But what is “diction?” Diction is the style of enunciation in speaking. And good diction is usually identified as someone who pronounces their words with clear, crisp, and rounded pronunciation.

Some ways to improve your diction include tongue twister exercises. Or perhaps emphasizing the movements of your mouth. A good way to see if your diction has improved is by taping yourself speaking and then trying to slightly exaggerate the way you pronounce words. 

Slowing Down

There's a chance you might just be speaking too quickly. By speaking too fast, there's a bigger chance that you trip over your words. There's also the chance that people could just not hear you. By taking the time to slow down and letting others hear what you have to say, you can make your sales voice much better than before.

Tone of Voice

When you're trying to sell something, especially something big like a house, you want to have the perfect tone of voice. Think about the times that you've gone out shopping for a car. Or even a very expensive jacket. Nobody likes it when the salesperson is overly aggressive. And we don't mean hostile. Specifically, when a salesperson is in their personal space and trying too hard. As a salesperson, it’s your job to make your clients comfortable, to provide the information they need, and to show them why it’s the right choice for them. You aren’t trying to trick or force them to do what you want. You should be guiding the conversation and providing important information to help the client make the decision that will ultimately be best for them. 

Your tone of voice should be kind, energetic, and warm. You want your client to feel like they can trust you. Discover more about how to hone your real estate agent skills at our CE school in Texas.

Are You A Real Estate Agent? Contact Our Online CE School Servicing Texas!

If you’re interested in an online school that not only helps you fulfill your CE credit in Texas, but also invests in your success, The Lancaster Institute is for you. If you have any questions, send us a message online. We’re excited to hear from you.